Figuring Out Your Marketing Plan –

Completing a marketing plan is a must for your business.  Sections should include:

• Mission Statement
• List and describe your target markets
• Describe your services
• Spell out your marketing and promotional strategies
• Identify and understand your competition
• Establish quantifiable marketing goals
• Monitor monthly your results

Tips for New Entrepreneurs

• Look for customers who will provide ongoing and repeat business
• Create an Ideal client persona and hold interviews with existing clients
• Stay focused and stay engaged with your target market
• Be persistent. Repeat your marketing efforts over and over to reach your customers
• Be prepared to revise your plan as you learn what works and what does not work.
• Don’t be afraid to fail. Learn from your marketing failures and consider it trial-and-error.  It’s just part of the process

Remember to Include These Tasks